Gigi Hadid Stars in Burberry’s New TB Monogram Campaign
Last August, Burberry got a face lift when its new chief creative officer, Riccardo Tisci, revealed a new brand logo and "TB" monogram print. In a nod to Burberry's founder Thomas Burberry, this print was the first time the luxury house had changed its look in 20 years.
Today, Burberry launches its TB Monogram campaign starring Gigi Hadid, a first for the model after making her Burberry runway debut earlier this year at Tisci's Fall 2019 show. Though Tisci originally unveiled the print in tan and orange, for its debut collection the TB monogram print is cast in a neutral palette of chocolate brown, chestnut brown, beige, with red stripes laid on top of the print.
Gigi Hadid as "the boy."
Courtesy of Burberry
Gigi Hadid as "the man."
Courtesy of Burberry
"It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary," Tisci said in a statement regarding the brand’s new print. "What I wanted to do with the collection was to celebrate the breadth of who we speak to as a brand."
Shot by Nick Knight, Tisci recruited a slew of British talent to collaborate with for the campaign, including stylist Katy England, make-up artist Isamaya Ffrench, hair stylist Gary Gill, and art director Peter Seville, who also designed Burberry's new logo and TB monogram print.
Gigi Hadid as "the girl."
Courtesy of Burberry
Gigi Hadid as "the lady."
Courtesy of Burberry
Burberry's new TB Monogram collection will be available for purchase at select Burberry stores globally and online starting on May 22. In the meantime, shop Burberry's other TB pieces below.
Reversible Monogram Motif Leather Wrap Belt
Burberry burberry.com
$320.00
Monogram Print Lightweight Cashmere Scarf
Burberry burberry.com
$960.00
Monogram Print Silk Hair Scarf
Burberry burberry.com
$260.00
Medium Quilted Monogram Lambskin TB Bag
Burberry burberry.com
$2,750.00
Nerisha Penrose Assistant Editor Nerisha is the assistant editor at ELLE.com, covering all things beauty and fashion.