Moschino x H&M's First Ad Campaign Features Gigi Hadid
Moschino's long-awaited collaboration with H&M is almost upon us, and we finally have our first look at the ad campaign featuring Gigi Hadid.
In a series of new photos revealed by WWD, we get to see the color palette of H&M's Moschino collection. Featuring silver, gold, and sparkly fabrics, contrasted with a lot of neutral colors, you're probably going to want all of the striking pieces, which will be available starting November 8. But as with H&M's other collaborations with fashion designers, the items are likely to sell out very quickly.
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We told you there would be a lot of patterns, gold and sparkle in this collection, didn't we? ✨ #HMOSCHINO @moschino
A post shared by H&M (@hm) on Oct 5, 2018 at 9:00am PDT
Gigi Hadid is central to the collection, and famously helped Jeremy Scott announce the collaboration via video chat, back at Coachella back in April 2018. Unsurprisingly, the model feels like the perfect fit for the special collection:
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Moschino & @hm campaign @gigihadid #gigihadid @itsjeremyscott #hmoschino #moschino Collection Launching Globally on November 8th #stevenmeisel @carlynecerfdedudzeele #cerfstyle @guidopalau @patmcgrathreal @maryhoward_setdesign @pg_dmcasting @samuel_ellis
A post shared by Moschino (@moschino) on Oct 5, 2018 at 9:03am PDT
Quickly confirming the news, H&M took to Instagram to say, "We told you to stand by—and now we can finally tell you. We're collaborating with fashion's most fun and charismatic brand, @MOSCHINO."
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We told you to stand by — and now we can finally tell you. We're collaborating with fashion's most fun and charismatic brand, @MOSCHINO ❤️