Naked Wardrobe Is the Affordable Basics Brand the Kardashians and J. Lo Can't Stop Wearing

Shida Kaviani, Shirin Kaviani, Shideh Kaviani. Those names probably don't immediately ring any bells, but a mention of the sisters' popular and super affordable clothing brand, Naked Wardrobe, should do the trick. The label, whose Instagram page boasts over 1.1 million followers, was founded in 2012 on the desire to create basic wardrobe essentials—bodysuits, biker shorts, and figure-hugging dresses, all of which fall under the $100 price point—that not only "look good, but feel good and makes customers happy, all at an affordable price." In six years, Naked Wardrobe's initial collection has expanded to include luxe faux fur coats, sexy (thong) bathing suits, and other late-night-ready pieces.

With fast-fashion brands and influencers dominating our social feeds, loyalty is the hardest thing for a brand to obtain and the easiest thing for them to lose. But Naked Wardrobe doesn't seem to have that problem, especially when the Kardashian/Jenner sisters, Jennifer Lopez, Lady Gaga, and Beyonce (!) are pretty much the brand's unofficial brand ambassadors.

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