The Golden Rules of Shopping on ASOS, From a Seasoned ASOS Veteran
I’ll be the first to confess it: I consider myself a shopping-averse introvert who primarily enjoys spending an ungodly amount of time sifting through the sea of e-racks on some of my favorite clothing sites like Missguided, House of CB, Mango and Zara. After all, one of life's greatest pleasures is standing by and watching the UPS or FedEx man deliver your packages. But the love I have for these e-tailers is nothing compared to the love I have for ASOS, and the joy I feel when I see a big white and black plastic bag arrive at my front door is unmatched.
ASOS (As Seen On Screen), a popular British-based e-commerce behemoth and mecca of all things fashion and beauty, serves up a wealth of new products daily that are just too good to ignore. For me, a “brief” perusal of the site almost always ends in a purchase, or at least a gang of new products in the bookmarked section of my Google Chrome bar.
So what’s all the hype about? Well, for starters, ASOS has over 80,000 products coalesced into one destination and searching for something as simple as a pair of jeans yields over 700 results. It also serves as the middleman between American shoppers and European fashion labels who have not yet expanded their reach to the US by not only offering its own namesake labels (ASOS White, ASOS Design, ASOS Curve, etc), but also a plethora of European gems--Bershka, Pull&Bear, Stradivarius, Monki, etc.--nestled in the site’s often overlooked “brands” section.
But with such a huge selection, navigating through ASOS can seem like a daunting task. Luckily I've picked up a few tricks along the way that can help speed up your shopping experience. Ahead, seven tips on how to shop ASOS's 80,000 offerings to find the best stuff, regret-free.
#1. Know Your Size
Online shopping comes with a lot of risks and receiving the wrong size after waiting days for your package to arrive is probably more hurtful than any heartbreak. Truth be told: ASOS' in-house labels tend to run slightly bigger than normal US sizing. It's best to reference the model's measurements on each product page before dumping a bunch of clothes in your cart. If the measurements don't help, watching the catwalk videos can help you to see how a product moves IRL.
#2. Know Your Discount Options
If you're a student or know a student who would be willing to share their discount code, sign up for UNiDAYS, which offers students 10% off of any order every day, no minimum purchase necessary. You can also take advantage of ASOS Premier delivery, which offers customers unlimited two-day shipping for the whole year for only $20. And each package comes with a return label, so you can easily return something if it doesn't fit.
#3. Figure Out Your Favorite Brands
Once you get the hang of ASOS, you'll start to gravitate towards certain brands. Aside from my favorite European labels, one of my go-to brands on the site is ASOS's own ASOS Design. ASOS Design has over 12,000 women's pieces that run the gamut from everyday wardrobe staple -to special occasion dresses, handbags, and shoes, that give off a luxe feel but at a super affordable price.
Advertisement - Continue Reading Below ASOS DESIGN double breasted blazer with contrast horn buttons ASOS DESIGN us.asos.com $76.00 Shop Now ASOS DESIGN corset midi dress with popper detail and pep hem Asos DESIGN us.asos.com $67.00 Shop Now
If you're feeling really fancy, head to ASOS Edition where you can find all the sequins, glitter, satin, and lace you need to turn heads at your next party, wedding, or club.
#4. Keep Up With ASOS on Social Media or the App
ASOS doesn’t have a massive following of 7.6 million (and counting) followers for no reason. The retailer’s Instagram account is basically a shoppable mood board. If you look closely, almost every photo is either accompanied by a product skew number and/or the search name for the clothing pictured, making it easier for followers to find items more quickly than they would searching on their own. ASOS also features a tag of its diverse crop of influencers called ASOS Insiders (influencers, really). Each insider's page is filled with pictures that demonstrates how the models put their own spin on ASOS clothing. You can also follow the hashtag #AsSeenOnMe to see what other ASOS customers purchased.
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